MoveOn Case Study

THE SOLUTION

We built an iconic brand identity designed to engage today’s audiences—across platforms—with a visual system built to mobilize members to both stand up for and resist against today’s most pressing political issues. This brand is rooted in the idea of People-Powered Progress, and positions MoveOn as the force fighting for the progressive values that unite everyday Americans.

STRATEGIC PLATFORM

MoveOn is the catalyst for impact in America, where millions mobilize to fight for and realize a fair, equitable, and just society where everyone can thrive. 

Our brand values: Justice, Equality, Care for Others, Democracy, and Dignity.

Our brand personality: Relentless, Genuine, Bold, and Always Ready.

img_16x9_moveon_crowd_logo.gif
img_8x9_moveon_type_blue.gif.gif
img_8x9_moveon_type_red.gif
img_moveon_hug_silo_sequence.gif

MoveOn Symbol Reel

img_16x9_moveon_posters.jpg
intel-clear-font-characters-various-languages.gif
intel-clear-font-APL.jpg
intel-clear-font-APL copy.jpg
intel-clear-font-APL-02.jpg
a-poster-featuring-the-entire-english-alphabet-and-sample-copy-to-promote-the-Intel-Clear-custom-font.jpg
intel-clear-font-screens.jpg
intel-clear-font-APL-03.jpg
intel-clear-font-handkerchief.jpg
intel-clear-font-APL-04.jpg
intel-clear-font-APL-05.jpg
free-arts-nyc-alphabet-gif.gif
free-arts-nyc-logo-on-blue.jpg
FreeArtsNYC_St_Website_01.jpg
free-arts-nyc-letter-a-tony-dispigna.jpg
free-arts-nyc-d-diane-von-furstenberg.jpg
free-arts-nyc-e-steven-doyle.jpg
FreeArtsNYC_St_Website_02.jpg
free-arts-nyc-complete-custom-alphabet.jpg
free-arts-nyc-business-cards.jpg
free-arts-nyc-auction-display.jpg
free-arts-nyc-give-card.jpg
free-arts-nyc-clock-collateral.jpg
free-arts-nyc-numbers-symbols.jpg
brighthouse-financial-hero-horizontal-homepage.jpg
brighthouse-financial-collateral-brochures.jpg
brighthouse-financial-logo-vertical.jpg
brighthouse-financial-device-cluster.jpg
BHF_St_Website_01.jpg
brighthouse-financial-business-cards.jpg
BHF_St_Website_02.jpg
brighthouse-financial-house-symbol.jpg
brighthouse-financial-color-progression-squares-iphone.jpg
BHF_St_Website_03.jpg
BHF_St_Website_04.jpg
BHF_St_Website_05.jpg
Brighthouse-financial-Tradeshow-booth-03.jpg
avnet-satellite-aframe.jpg
avnet-logo-white.jpg
Avnet_St_Website_01.jpg
avnet-words-aframe.jpg
avnet-business-cards-3.jpg
Avnet_St_Website_02.jpg
avnet-screen-cluster.jpg
Avnet_St_Website_03.jpg
avnet-3-iphones.jpg
Avnet_St_Website_04.jpg
avnet-posters.jpg
HovisSuits.jpg
HOVIS_YELLOW.jpg
Hovis_red.jpg
Hovis_red-1.jpg
HOVIS_GREEN.jpg
HovisTruck.jpg
Acer_St_Website_01.jpg
acer-brand-refresh-store-layout-render.jpg
acer-brand-refresh-powerpoint.jpg
acer-brand-refresh-print-poster.jpg
acer-brand-refresh-collateral.jpg
Acer_St_Website_02.jpg
Acer_St_Website_03.jpg
Acer_St_Website_04.jpg
acer-brand-refresh-cd-cover.jpg
Acer_St_Website_05.jpg
svedka.jpg
AllNaturalColl.jpg
Boots+Plasters.jpg
BootsSport.1b.jpg
Cru.jpg
Danissimo.jpg
Dove.jpg
FlatBigMouthbars.jpg
HealsHotOils.jpg
Trash.1.jpg
lisa-sanders-grommet.gif
lisa-sanders-grommet-collateral.jpg
DevlinSite_LSPR-3.jpg
DevlinSite_LSPR-2.jpg
lisa-sanders-business-cards.jpg
lisa-sanders-business-cards-scattered.jpg
lisa-sanders-three-posters.jpg
lisa-sanders-pickle-jar-lid.jpg
coorstek-red-dot-grid.gif
coorstek-3-brochure-covers.jpg
coortek-ceramic-black-circle-dotbackground.jpg
CoorsTek_St_Website_01.jpg
coorstek-iphone.jpg
CoorsTek_St_Website_02.jpg
coorstek-brochure-mockup-whitebowl.jpg
coorstek-brochure-open-3dmockup-2.jpg
CoorsTek_St_Website_03.jpg
CoorsTek_St_Website_04.jpg
coorstek-3-posters-grid-patterns.jpg
coorstek-grey-poster-closeup-2.jpg
coorstek-red-poster-closeup-2.jpg

RedPeak - LifeCycle

DevlinSite_LifeCycle-1.jpg
DevlinSite_LifeCycle-3.jpg
x.1.jpg
x.5.jpg
x.3.jpg
x.4.jpg
x.6.jpg
x.7.jpg
x.8.jpg